Official: Ferrari renews deals with Marlboro, Puma

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Ferrari and Puma chairmen Luca di Montezemolo and Jochen Zeitz

Tobacco advertising has been banned from Formula One racing for several years now, but that doesn't appear to be deterring either Ferrari or Philip Morris. The two companies have just announced a renewal of their partnership over the team officially known as Scuderia Ferrari Marlboro through 2015.

Last year, Ferrari removed the bar-code logo off its car over allegations that it was a subliminal representation of the Marlboro logo, replacing it with the new logo pictured at right. But while the Marlboro name and logo may not appear on the cars or anything else officially associated with the team, the Marlboro name - one of Philip Morris' best-known tobacco brands - is officially part of the team's name.

Scuderia Ferrari Marlboro

Speculation that the sponsorship deal could be shifted to one of Kraft's various brands drew to a close when Philip Morris was spun off in 2008, leaving only tobacco and wines under its own umbrella.

Around the same time, Ferrari has also renewed its merchandising deal with Puma. The sportswear company will continue producing branded sportswear and shoes with the Ferrari logo, as well as providing the flame-retardant suits which Fernando Alonso and Felipe Massa wear on the track.

Follow the jump for the brief announcement on the former and the longer one on the latter.

Continue reading Ferrari renews deals with Marlboro, Puma

Ferrari renews deals with Marlboro, Puma originally appeared on Autoblog on Tue, 14 Jun 2011 16:01:00 EST. Please see our terms for use of feeds.

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